How to find the exact right item quickly and easily from the 500,000 items in the online shop – a central requirement especially in the B2B sector. Naturally the new webshop must be operable with laptop, tablet and smartphone. And of course each item must be directly comparable with other products. Exactly the right challenge for our interaction design. Set up a user interface in the same way so that all necessary functions are offered so attractively that ordering is simply a pleasure. The result: a significant increase in the amount of online orders!