Minimally invasive marketing automation 1/6
If exclusive knowledge is scattered in marketing, a complete documentation of existing solutions and skills is the first step to increase efficiency.
You do not yet have a a viable approch for putting meaningful documentation together? Or do you lack the time for it?
Targeted documentation should describe only what is necessary for the desired understanding. Less is more and a picture is worth 1000 words.
Two good sources on the topic and what you can expect from them: